RPA automates entry of promotional activities in SAP

Use case

We were challenged by the Sales & Marketing department of a FMCG company to automate the entry of promotional activities in SAP. Each year, employees create or adjust approximately 400-500 promotional activities in SAP. When creating a new promotional activity, information is added to various fields in SAP. Think of general customer data as well as more specific data such as promotion dates (buy-in, post-dip), condition types (describing the type of promotion) and the volume and trade spending’s. Unfortunately, promotional activities are subject to change. These changes happen frequently and irregularly throughout the year. As a consequence, employees spend a lot of time on correcting existing promotional activities in SAP.

This process is highly repetitive and very time-consuming. Employees navigate through many pages in SAP and spend a significant part of their time typing promotion details into various fields. In addition, frequently adjusting or correcting these promotional activities is a non-value adding activity which is prone to human errors. As a result, some of the promotional activities carry mistakes or are not present in SAP at all.