Retail & Consumer Goods - Customer Service
The Sales & Marketing department creates or adjusts approximately 400-500 promotion activities in SAP on a yearly base. This is a highly repetitive task and very time-consuming. We implemented an RPA solution that automates the entry of these promotional activities. As a result, employees can spend more time on value-adding tasks.
We were challenged by the Sales & Marketing department of a FMCG company to automate the entry of promotional activities in SAP. Each year, employees create or adjust approximately 400-500 promotional activities in SAP. When creating a new promotional activity, information is added to various fields in SAP. Think of general customer data as well as more specific data such as promotion dates (buy-in, post-dip), condition types (describing the type of promotion) and the volume and trade spending’s. Unfortunately, promotional activities are subject to change. These changes happen frequently and irregularly throughout the year. As a consequence, employees spend a lot of time on correcting existing promotional activities in SAP.
This process is highly repetitive and very time-consuming. Employees navigate through many pages in SAP and spend a significant part of their time typing promotion details into various fields. In addition, frequently adjusting or correcting these promotional activities is a non-value adding activity which is prone to human errors. As a result, some of the promotional activities carry mistakes or are not present in SAP at all.
Year to ROI
Hours saved annualy
Of effort automated
To automate the entry of promotional activities in SAP, a digital workforce was created using RPA technology. Our goal was to fully automate the process and create a standardized and sustainable solution that is less sensitive to human error. Our robot was built to perform the following steps:
After deployment of the robot, 100% of the process is automated and over 441 hours are saved on a yearly basis. Due to the standardized way of working of the RPA robot, we achieved a 100% error reduction.
Our RPA robot is effective, efficient and reliable. Workers can stop wasting time on repetitive entries in SAP and refocus on work that matters.
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