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Custom quote app for sales

The app offers features such as automated quote generation and real-time product recommendations.

Sales Optimisation with Showroom App

Plieger Group is known for the brands Plieger, ThermoNorth, Hoomie and Memodo. They are specialists in plumbing, heating, air & ventilation, solar and energy storage. With more than 750 colleagues, they are big in the Netherlands and are part of the international Cordes & Graefe group. To optimize the sales and efficiency of the Plieger showrooms, we developed a ‘Showroom App’ together with the Plieger Groep.

The number of visitors in Plieger’s showrooms was not translating into expected sales figures because of a fragmented and lengthy quotation process. The use of an outdated ERP system combined with loose excel files meant that employees could only handle few showroom visits per week because the rest of their time went into preparing quotations.

Due to manual notes, duplicate or redundant data entry and unconnected data sources, quotes were often incorrect by the time they were delivered to the end customer, days or weeks after the visit. This led to loss of millions of dollars in potential sales.

“Customers should have a PDF with a complete quote in their mailbox before they leave the store. Our goal is to give showroom staff time back, reduce errors and make it easier for customers to review quotes.” – Jaap van Leeuwen, Ciphix

  • 6 months
    from inception to launch of Showroom App MVP
  • 2000+
    generated quotes since launch in August 2022

Holistic IT approach to showroom optimisation

For Plieger, the showroom experience is more than just creating an attractive space for the customer. Efficiency in the showroom affects how quickly the customer makes a purchase decision with the installer, which directly affects Plieger sales.

Andrea Berkhout, IT manager at Plieger, took a holistic approach by selecting Mendix as the platform, implementing new collaboration processes and building an expert team. Ciphix was engaged as the Mendix implementation partner to accelerate the project.

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Improving the end-to-end user experience

The iterative method of low-code development yielded quick results. Within 6 months, the Showroom App was complete and offers several enhancements for Plieger employees, such as:

  • Improved search and filter functionality via Algolia
  • Centralized product data with dynamic pricing
  • Automated quotation generation via PDF and e-mail

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Taking Low-Code to the next level

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We introduce Mendix

The development of the Showroom App allows us to dramatically improve the efficiency of our sales process, allowing our employees to generate quotes faster and more accurately. This not only increases customer satisfaction, but also allows us to optimize sales revenue.

Andrea Berkhout

IT Manager at Plieger Group

The Showroom App centralises and streamlines huge amounts of product, material and pricing data and synchronises with the product information system every two minutes. Automation of this cross-checking saves employees a lot of time. The app automatically suggests required items when selecting products, which significantly speeds up and simplifies the sales process.

Plieger is a future-proof organisation

The development of the Showroom App has made the internal organization at Plieger more open to digital improvements. The company has adopted a new outlook on IT projects, focusing on developing solutions the right way and rethinking processes. Plieger already has a growing list of future Mendix applications in its sights, and the user-friendly Mendix platform allows the company to further develop the Showroom App itself.

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