X-ray at Louwman & Parqui: 100+ opportunities
A business-driven approach that transforms improvement ideas into choices, support and a plannable roadmap toward 2030.
From opportunity scan to concrete roadmap
Louwman & Parqui (importer of Toyota and Lexus in the Netherlands) is working towards 2030 to achieve solid growth in volume, customer satisfaction and profitability. At the same time, the market is changing rapidly due to electrification, new regulations and increasing competition.
This made the question more urgent: how do you keep improving and scaling up without your organization having to grow in FTEs? Within the House in Order program, Louwman & Parqui therefore sought an approach that would not lead to even more separate initiatives, but to clear choices, priority and implementation.
Together with Ciphix, Louwman & Parquis launched an X-ray: a focused opportunity scan that converts fragmented improvement ideas into a prioritized backlog and executable roadmap.
- Grip on priorities
From loose improvement ideas to one clear overview with choices on impact and feasibility. - Accelerate toward 2030
Support across departments and ready-to-go initiatives as a basis for focused implementation within House on Order.
The challenge: growing without additional capacity
The pressure on the organization was not in ambition, but in the combination of factors:
- growth and quality goals toward 2030,
- a sector undergoing structural change,
- and processes that must bear increasing demands (compliance, speed, customer expectations).
In practice, that means: more work, more complexity, more dependencies, while extra capacity is not a given.
Louwman & Parqui therefore wanted answers to three questions:
- Where is the greatest value to improve or automate?
- What do we pick up first and why?
- How do we ensure that it is not an IT project, but an organization-wide change with support?
Our approach: business-driven X-ray workshops
At Ciphix, digital transformation begins not with tooling, but with decision-making: what will it deliver, what will it cost, and what is the smartest next initiative? The X-ray is designed to do exactly that.
What is an X-ray workshop (and what does it provide)?
The X-ray is a short, intensive workshop series in which we pick up, cluster and reduce opportunities for process improvement and automation to a reasoned priority list. Not a list of ideas, but a foundation with which you can plan and start immediately.
This is how we tackled the X-ray at Louwman & Parqui
Together with Louwman & Parqui, we visited 15 departments. In workshops we collected bottlenecks and wishes for the future from the operations and translated them into concrete opportunities. We looked not only at the process, but also at the success factors that determine whether you can really accelerate: dependencies in IT, data, ownership and changeability in teams.
Value first, then technology
Instead of “which tool fits this?” we turned the question around: what value do we need to realize? This also revealed that some improvements are not technological, but in process agreements or practices. Technology only came into the picture as an accelerator, not as a starting point.
Prioritize by impact and effort (without IT bias)
All opportunities were assessed for impact and feasibility so that the team did not get stuck in “everything is important,” but got a sharp picture of:
- quick wins that deliver value quickly,
- initiatives that are strategic and require preparation,
- and topics that need clarification before investing.
Sprint 0: explore opportunities first before you build
To prevent projects from “shooting into the construction phase” too early, a Sprint 0 is set up as a follow-up step: first make opportunities concrete (scope, preconditions, dates, ownership) so that implementation becomes faster and more predictable.
The solution: from ideas to a substantiated backlog
The X-ray made a difference in one important respect: from fragmentation to grip.
Specifically, this is what the X-ray revealed
- A substantiated backlog of 100+ improvement opportunities (from quick wins to larger digital initiatives)
- At least five start-up-ready initiatives with clear next steps
- A final report that accelerates decision-making, with:
- priorities and rationale,
- dependencies and preconditions,
- and a concrete path to a roadmap
Value is not always in technology
An additional benefit of this approach: the organization was able to distinguish between:
- improvements you can already make today with process adjustments, and
- initiatives where automation, integrations or AI really make a difference.
This prevents overinvestment and helps focus energy on what demonstrably contributes to the goals.
Results: from fragmentation to grip and acceleration
The output was not just a list of opportunities, but an acceleration toward 2030: focus, support and feasibility.
Concrete returns (from workshop to roadmap)
- 15 departments involved → broad ownership and common language
- 100+ opportunities structured → one overview instead of separate ideas
- 5+ initiatives ready to launch → direct movement toward implementation
- Clear linkage to KPIs within House on Order, including:
- customer satisfaction
- employee satisfaction
- profit growth and efficiency
- process quality and compliance
Impact on the organization: from fragmentation to grip
The approach worked because it is both directly applicable and consistent with how the organization defines value:
- More grip: one overview and clear priorities
- Greater support: common language across departments
- Better decision-making: choices on impact and feasibility, linked to goals
- Focused acceleration: fewer isolated pilots, more focused execution with a plannable roadmap
The key lesson: don’t build faster, build smarter
The key lesson from this case: digital transformation is not about building as much as possible, but about building the right thing. Starting with process value and decision-making creates a roadmap that truly helps achieve growth, quality and efficiency at the same time.
Find out what an X-ray will do for your organization
Do you also want to get a grip on your digital opportunities and make quicker choices about what to pick up and what not to pick up towards 2030? The X-ray provides overview, priority and a backlog ready for execution in a short time.
In four months, a web application and a native Android and iOS app were developed in collaboration with EK. The app was rolled out at the largest retailer HUBO, linking the systems intranet, help desk (support) and knowledge base. Other systems and retail organizations will follow in further development.
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