Retail & Consumer Goods Customer Service
The Sales & Marketing department creates or adjusts approximately 400-500 promotion activities in SAP on a yearly basis. This highly repetitive and time-consuming process was however the perfect candidate for an RPA solution. This promotional activity entry process is now fully automated, creating the opportunity for employees to focus on value-adding activities instead.
Before approaching Ciphix, the Sales & Marketing department of an FMCG company spent a significant amount of time correcting promotional activities throughout the year. The time that could have been spent on more value-adding activities. Each year, employees in this department create or adjust approximately 400-500 promotional activities in SAP. When creating a new promotional activity, both general customer data and more specific data such as promotion dates (buy-in, post-dip), condition types (describing the type of promotion), and the volume and trade spendings are added to various fields in SAP. However, these promotional activities are subject to change, which happen frequently and irregularly throughout the year. As a consequence, employees are bound to spend a lot of time correcting these promotional activities in SAP.
This process is highly repetitive and very time-consuming. Employees need to navigate through many pages in SAP to fill out promotion details. Additionally, these details need to be corrected when promotional activities change. The process of filling out details and adjusting them throughout the year is a non-value-adding activity that is prone to human errors. As a result, some of the promotional activities carry mistakes or are not present in the SAP at all.
Year to ROI
Hours saved annualy
Of effort automated